Re-Tired: Driving the Future of Sustainable Rubber
Non Profits | June 09, 2026
We don't just want to tell you about the future of sustainable rubber; we want you to hear it straight from the people doing the work on the ground.

Written By Corteney Mack

Think about the tires on your car right now. They carry you to work, take your kids to school, and endure thousands of miles of hot asphalt, rain, and gravel. But what happens when the tread wears thin and those tires are finally "retired"?

For a long time, the answer was pretty bleak. Old tires ended up rotting in landfills or, worse, dumped illegally on the sides of our local streets and in wooded areas.

But what if we stopped looking at old tires as trash, and started looking at them as an incredibly durable, unrefined raw material?

Welcome to Re-Tired: Driving the Future of Sustainable Rubber. In this new bi-weekly series, we are going to explore how one of our biggest modern waste challenges is being transformed into a vital resource that builds up our communities. Because when a tire is retired from a vehicle, its real work is just beginning.

The Roadmap: What Can a Scrap Tire Become?

Right here in the Mid-South, local facilities like Memphis Tire Recyclers are actively rescuing hundreds of thousands of tires from the streets and processing them into sustainable materials. Without using any harmful chemical manipulation—just heavy-duty shredding and sorting—a single discarded tire can be transformed into several world-class products:

Coming Up: In the Words of the Expert

We don't just want to tell you about the future of sustainable rubber; we want you to hear it straight from the people doing the work on the ground.

Starting next week, and continuing every other Wednesday, we will be handing the microphone over to Corteney Mack. As the co-founder of Memphis Tire Recyclers—one of only two full-service tire recycling plants in Tennessee—Mack has been at the forefront of eliminating local blight and turning it into revenue, jobs, and sustainable products.

Through Mack's firsthand experience, we’ll dive deep into the fascinating mechanics of the recycling process, the economic benefits of keeping this industry local, and how everyday citizens can be part of the solution.

We can't wait to hit the road with you. See you on Wednesday!

Learn more about Memphis Tire Recyclers

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